In an interesting global turn, a small Swiss watch brand, West End Watch Co., was established in 1885 in the Canton of Berne. It then built a successful business in Bombay, leveraging Swiss precision engineering and imperial toughness. In the 1930s, by integrating new shock and water - proofing technologies, their watches have been favorites across Asia and the Middle East for over 120 years. These watches have never been officially sold in the Americas, but now we're excited to finally introduce the durable Sowar watch to you. This watch is proudly made in Switzerland. It features a scratch - resistant surface, an ETA 2895 - 2 movement, 5ATM water resistance, two hands with a second dial, a date window at 3 o'clock, and luminescent hands and numerals. The case measures 38 mm in diameter and 11 mm in height, with a 3mm thick sapphire crystal. It has a stainless - steel case and a leather band. And it comes with our 30 - day return policy.






Using your West End Watch Co. Sowar 1916 is a breeze. Just set the time and date according to your need. To set the time, gently pull out the crown to the appropriate position and turn it clockwise or counter - clockwise. When setting the date, make sure not to do it between 9 PM and 3 AM to avoid damaging the mechanism. Since it has 5ATM water resistance, it can handle splashes and brief immersion in water, but don't wear it for long - term swimming or diving. The scratch - resistant surface and sapphire crystal are tough, but try to avoid hitting it against hard objects. For maintenance, wipe the watch with a soft, dry cloth regularly to keep it clean. And once in a while, have it serviced by a professional watchmaker to ensure its long - term performance.